At ODE, we're driven by the unwavering belief in the transformative power of a well curated environment.

This conviction drives our passion to enhance guest experiences, optimize operations, and create new revenue streams.

As trusted consultants to hospitality visionaries and owners, we provide effective strategies to attract target clientele, build brand advocacy, and increase profitability. While we are committed to our clients' financial success, our mission extends beyond that. We aim to enrich our communities and honor the land by acknowledging its history.

We are grateful to collaborate with like-minded hoteliers, equity partners and creative collaborators. Only together can we leave the world better than we found it—creating spaces that inspire, connect, and leave a lasting legacy.

We engage with our clients & partners in a few different ways:

  • One-Time Business Audits

  • Brand & Website Development

  • 6-12 Month Custom Operational Programs

  • Ongoing Marketing & Social Management

  • Guest Experience Purveying & Inventory Support

  • Consulting & Fractional CEO/CMO Retainers

THE ODE OVERVIEW

Here are some ways we empower our clients with customized programs based on specific property needs and goals.

CONSULTING + FRACTIONAL WORK

Let us be your anchor point while empowering your business and team’s success. Approached with strategy, goal setting and deep communication, we craft an action-focused roadmap to navigate challenges and seize opportunities.

  • Immersive Audits

  • Strategic Vision

  • Profitability Strategies

  • Leadership
    & Organizational Culture 

  • Operational Oversight

  • Developing Guest
    Journey Strategies

  • Industry Forecasting

  • Data-Driven Expertise

  • Guest Engagement Strategies

  • Discovery Process
    & Brand Prioritization

  • Positioning Strategy 

  • Business Framework Consultation

  • Space Planning / Functionality Insights

  • Hotel Naming

  • Launch Strategies

  • OTA Strategies

  • Strategic Partner Along the Way 

  • Progress tracking

  • Ongoing Coaching & Accountability

  • Market Research & Analysis

  • Ideal Client Persona Development

  • Communication Strategy Development

  • Talent Attraction & Role Outlines

  • General Goal Setting & Reporting

CREATIVE

We come to the table with psychology-driven expertise, data-driven metrics, experiential intuition and a broad range of strategic skills to help you stand out while developing a loyal and engaged customer through online and offline initiatives.

  • Creative Ideation
    & Storytelling

  • Marketing & Sales
    Strategy Programs

  • Local Engagement

  • Revenue Generation

  • In-House Photography

  • Event Management
    & Production 

  • Content Management

  • Influencer Programming 

  • Press & Journalism Engagements

  • Visual Brand Development

  • Logo Design & Brand Guidelines

  • Brand Mood Boards

  • Website Development

  • PMS Website Creation
    & Integrations

  • Copy Development for Web Pages

  • SEO Optimization

  • Content Planning

  • Social Media Account Set-Up

  • Branded Canva Social Media Templates

  • Blog Strategy & Implementation

  • Web Enhancement

  • Newsletters

  • SEO Advanced Implementation

  • Meta Ads (with A/B Testing)

  • Google Ad Campaigns

  • Weekly & Monthly Analytics Reporting

  • Social Plan & Implementation

OPERATIONS

All businesses have overwhelm or pain points. With target guests and goals, we develop tailored operational solutions that streamline operations, enhance team efficiency, and elevate property management tools.

  • Guest Experience Journey

  • Partnership Management

  • Opening Strategies

  • P&L Optimization

  • Permitting & Safety Planning

  • Inventory Systems

  • Backstock Ordering

  • Onsite Storage
    Recommendations

  • Property Management System (PMS) Implementation

  • Donations
    & Influencer Management

  • Operational
    & Efficiency Optimization

  • Standard Operating Procedures (SOPs)

  • Comprehensive SOPs for Daily Operations

  • Elevated Housekeeping Programs

  • Food and Beverage Programs

  • Staff Training

  • Job Description Outlines

  • Staff Empowerment Programs

  • Through our partnership with the PMS platform Mews, we deploy the right clients on their way to scaling.

PURVEYING & PARTNERSHIPS

For 20 years, we have curated partners from around the world who craft impeccable goods, unique products and services for hospitality. These touch-points create brand loyalty and provide revenue-driving upsells.

  • Retail & Merchandising Programs

  • Experiencial In-Room Upsells

  • In-Room Wellness Programs

  • Mini Bar Sourcing

  • Custom Packaging

  • Linen & Towels

  • Custom Robes, Slippers
    & Eye Masks

  • Custom Earplugs

  • Welcome Gift Concepting

  • Amenity Bag Curation

  • Custom Maps & Local Guides

  • Branded Swag T-Shirts,
    Bags, Hats & Gifts

  • Online Store Setup

  • Music Experiences

  • Welcome Beverage Stations

  • In-Room Sound

  • Property TV Menus

  • Coffee Stations

  • Grab & Go Food

  • Custom Branded Print Goods

  • Soft Interior Finishes

  • Kitchenette Accessories

  • Bathroom Amenities

  • Paper Products

  • Sustainable Products

  • Custom Fragrances

  • Interior & Exterior Custom Signage

  • Shop-The-Room Concepts

HIRE US

PROPERTY AUDITS

Our brand audits are among our most sought-after services for a reason. If you're a hotel owner or operator looking to enhance your guest experience, boost bookings, or strategically position your property against competitors, a brand audit is invaluable. After reviewing thousands of hospitality and service-based businesses, we feel confident you’ll walk away with an outlined custom blueprint to know where you need to put your focus to gain momentum.

​​With information you provide in our Q&A, we will dedicate time to going through every touch-point of your audit. We will ensure you orient your brand & business to book more and spend less. Small adjustments to your overall ecosystem can lead to increased revenue and brand exposure in your business. If you are new to business, this is a great option for getting a focused roadmap to avoid pitfalls in getting open and profitable. 

Go all in, or get specific:

  • Our most in-depth and comprehensive audit allows us to holistically assess everything associated with the brand behind the scenes and in front of the clients in digital and physical. Our assessment forms give us the knowledge to apply our expertise to see the holes, and provide problem-solving and optimizing strategies for you to prioritize.
    This offering supports you in mitigating the sticking points of operational, experiential, revenue bottlenecks and marketing. Every business should operate with ease. 

    • Evaluation of full business operations, brand & marketing

    • Research, Data Collection & Strategy Development

    • Two Live Zoom Sessions:
      1 Hour Brand Session + 1 Hour Operational Session

    • Recorded Zooms of our Time Together

    • Actionable Digital Blueprint Report

    • Priority Recommendations

    • Resources for Next Steps

    *2-day Onsite Audit upgrade available upon inquiry

    • Evaluation of:
      Logo, Website, OTA(s) Brand Experience, Visual, Written, Social Media, SEO, Email Marketing, Sales Process, Unit Listings, Guest Experience & Print Materials

    • Customized Assessment

    • Research, Data Collection & Strategy Development

    • 1 Hour Live Zoom Session

    • Recorded Zoom of Our Time Together

    • Actionable Digital Blueprint Report

    • Priority Recommendations

    • Resources for Next Steps

    • Evaluation of:
      Guest Experience Management, OTA Guest Process, Inventory, Operational Efficiencies, Profit & Loss, Maintenance, Housekeeping, Technology Systems, Risk & Compliance, Sustainability, Revenue Sources, Waste Sources, Food & Beverage, Staffing & Training, etc.

    • Customized Assessment

    • Research, Data Collection & Strategy Development

    • 1 Hour Live Zoom Session

    • Recorded Zoom of our Time Together

    • Actionable Digital Blueprint Report 

    • Priority Recommendations

    • Resources for Next Steps

* Optional onsite sessions available upon inquiry

Multi-Month Programs

Our custom 6-12 month programs are built to develop goals and reach them. Our custom packages are crafted based on the unique needs, goals, and room count of the properties and businesses we support. 

Those multi-month programs can consist of a variety of service-based categories:

Brand Development & Marketing Support | Website & Social Management | Operational Support & Optimization | Purveying & Guest Experience | Consulting & Fractional Work

Fractional CEO and/or CMO Support

The best time to bring on fractional leadership is when you are undergoing significant change or desire transformation. Fractional support contributes specialized expertise that is not always available internally, providing flexibility. This offering brings a wealth of experience, strategic insight, and immediate impact for boutique and independent hotels that are required to survive in a competitive market and keeps cost efficiency front of mind.

Fractional CMO and/or CEO services can be added to any of ODE’s monthly programs or stand independently. 

STRAIGHT FROM THE SOURCE

“As an established property, it was time for a fresh take and update to our branding materials and we were on the hunt for some guidance when we met Kaleigh. At our first consultation, we immediately could sense their talent for branding and design and Kaleigh’s passion for serving others.

Before making any adjustments, Kaleigh took the time to learn about our family, our business, and the customers we serve to gain a clearer picture of our mission to modernize our unique and luxury brand.

From initial consultation to our branding guide book, from business cards to our internal guides, every detail from grand to intimate was carefully and thoughtfully proposed.”

“I recently had a brand strategy session to review our business. Wow is my first take away with our session. So much info to learn and work on to keep my brand on track to grow.

Kaleigh had detailed and precise ways to make sure that all elements were connecting with our ideal customer.

A brand audit is a must for any business – I highly recommend it! I already have fixed and changed the things we discussed and I’m super happy with the clarity and results.”

“I love working with Kaleigh & ODE! We needed help leveling up our brand so we did a Brand Audit. We talked about the brand in detail and she made suggestions on how to make my online experience align with our onsite experience.

We ended up working together beyond the audit — she helped me execute all of her suggestions with support of her partners. She made suggestions that’ll help represent the experience that I create for my clients.

The amount of new inquiries I’ve received have increased several times since executing her ideas.”

With us, achieve financial growth, give an ODE to the past, acknowledge the present and set goals for the future.