Our approach transcends the conventional "creative agency" mindset.
We tackle diverse challenges for independent lodging-based businesses, providing comprehensive solutions to the industry as a fusion of creative agency, consultancy, and fractional CEO + CMO support.
Kaleigh Wiese
FOUNDER/CEO
Kaleigh is a creative force, problem solver, brand strategist and business consultant. With nearly 20 years of experience serving hospitality and service-based companies fractionally and at agency capacity, she has helped 1000+ businesses find their brand voice and attract revenue-generating customers around the globe.
Her career was reaffirmed in 2019 as she sat with the multi-generational redwoods of a rural property and realized the significance of her team's work: an ode to the past of the land and their integral part of its storied future possibilities.
Her work has been featured in The Huffington Post, The New York Times, Architectural Digest, and more. She has also shared her expertise on stages worldwide, and sits in positions of influence for the AHLA and MEWS.
When Kaleigh's not on the go, she is experimenting in the kitchen, vintage shopping or boating in Austin, Texas, with her husband Michael and their two rescue pups.
Learn more about Kaleigh’s education and speaking work here.
Sarah Ryan
OPERATIONS MANAGER
Sarah is the heartbeat of our team, ensuring that both major and minor tasks flow smoothly through our ecosystem. As a key point person for our clients, she continually seeks innovative ways to improve and support our efforts, driving fresh and revenue-creating opportunities. Sarah is also a proud MEWS deployment partner helping our clients find their systems to operate effectively.
When Sarah isn't cross-checking task lists, she's enjoying the beach with her kids in Fort Myers, Florida, and celebrating life with her dear friends.
Anna Crelia
CREATIVE DIRECTOR
Anna is a creative director, strategist, and dedicated supporter. As a forever dreamer, she approaches this work intentionally to help connect our clients with their ideal audiences in unique and impactful ways, utilizing both digital and tangible touch points. A graduate of FIT in NYC, Anna ran her own hospitality-focused business for over a decade before joining our team and leading our creative initiatives.
When Anna isn't running analytics or creating mood boards, she's enjoying a vodka martini on a patio and spending time with her young family in Fort Worth, Texas.
Randi Reding
GRAPHIC DESIGNER
Randi is a multi-disciplinary creative, dedicated to crafting both visual and written representations of ideas. From hand-sketching details to photographing spaces that showcase our clients, her unique perspective allows clients around the world to shine in their uniqueness and vibe.
When Randi isn’t shlepping a camera or doting on her two pups, she’s indulging her love of cinema, diving into books, savoring coffee, and enjoying sweet pastries in Texas.
Jenny Messer
ASSISTANT
Jenny has deep roots with us, starting as an intern back in 2015. Today, she has a fingerprint on all that we do, stepping in wherever she can to support Kaleigh and always is advocating for team culture and growth. Jenny excels at supporting others and is a cheerleader to many.
When Jenny isn’t working, you can find her listening to a podcast with her dog, Banana, or adventuring with her flight attendant girlfriend, Nora, from Austin.
Kelsee Hollenbeck
OPERATIONS ADMIN
Kelsee is the type-A mastermind behind the scenes, ensuring our ideas come to life. She manages countless tasks, organizing details to support fulfillment, inventory management, and sourcing goods from all over the world.
When Kelsee isn't working, she's excelling in other areas of life and supporting her loved ones, including her two dogs, daughter, and turtle in Nebraska!
Lauren Carter
SENIOR EVENT PRODUCER
Lauren is a renowned event producer and designer with over 20 years of experience, celebrated for her exceptional creativity, attention to detail, and heart-centered approach. Specializing in crafting unforgettable events, Lauren’s work spans weddings, non-profit, and corporate events, each tailored to reflect the unique connections that bring people together. Her dedication to collaboration and inclusivity is at the core of her practice, and she’s particularly committed to advocating for under-resourced communities, blending service and advocacy into her professional endeavors. With over 300 events under her belt, Lauren’s portfolio reflects her versatility and dedication, from intimate gatherings to large-scale, multi-day events. She passionately helps organizations surpass financial goals through her innovative event concepts and seamless execution with a marketing lens.
Lauren lives in St. Charles, Illinois, with her family and holds a philosophy that celebrates breaking the mold, echoing Laurel Thatcher Ulrich’s words:
“Well-behaved women seldom make history.”
UNMISTAKABLY ODE
ODE takes a holistic approach that distinguishes us from other hospitality consulting and marketing agencies.
We lead with intentionality, guiding significant growth for our clients in both urban and rural markets around the globe.
A brand should resonate internally and externally, with marketing that reflects seamless operations and noteworthy, personalized guest experiences that are required in today’s travel landscape.
HOLISTIC APPROACH
We empower hoteliers, placemakers, designers and hospitality leaders to streamline their day-to-day operations while focusing on profitable and impactful growth through intentional marketing and exceptional guest experience strategies.
Our approach looks at the internal and external factors of a properties success.
INNOVATION
The extensive experience of our team and creative partners drives our clients' success. As experts in our field, we leverage cutting-edge technology and products to make our clients shine.
From tangible goods to optimized operational SOPs, we are here to support every aspect of your guest journey.
CLIENT ADVOCACY
We collaborate closely with our clients to define what success means for them —whether it's revenue growth, increased occupancy, enhanced exposure, or operational optimization.
From there, we establish clear milestones to achieve these goals, leading the way or providing supportive teamwork as needed.
STRAIGHT FROM THE SOURCE
“Bringing Kaleigh to our office in California with my team is the shot in the arm we needed to re-energize, realign, and refocus.
She’s like a business chiropractor.
She was able to dig deep to get to the root of individual and collective hurdles with straightforward actionable tweaks to significantly change course to get to where we want to be.”
“They were instrumental in helping us refine our unique brand voice! I had an idea for the direction I wanted to go, but I needed help. ODE was able to do just that through making small adjustments to my visual branding and suggesting changes to my choice in wording.
The approach is professional yet friendly — I felt like I was receiving feedback from a well-respected friend!”
“Understanding the nuances related to every aspect of the guest process was so impactful.
We now have the ability to discern operational and creative elements that have the largest impact.
I can now tell the difference between good and not so good — and as an owner, that seems like a pretty a good skill!”
THE ODE EXPERIENCE
Let’s collaborate.